Marketing Secrets for the New Economy – Part 1

Marketing Secrets for the New Economy – Part 1 overviews the opportunities we have as entrepreneurs and business owners to dramatically increase revenues and profits in the ‘new economy’. Part 2 will address the importance of globalizing your business for sustainable long-term growth.

We have all heard many times over that most millionaires have a total of seven income sources. In the first part of the article, you will see examples of how you too can systematically create multiple income streams for a business around your greatest asset – YOU.

The image below reflects what these multiple income sources might include for a typical emerging business. I refer to this chart as the “Circle of Life” because it also provides an evolutionary path for scaling a growth business through the various life-cycle stages.

YOU

Now let’s explore each of these potential revenue streams in a little more detail, so you have a better idea of how applicable they may be for your particular situation. Continue reading…

How to Define Leadership

How to define leadership. Based upon the number of articles I have read on this topic of late, it appears to be an increasingly complex challenge.

Why all the recent emphasis on leadership?

If you have read my book, Globalization: America’s Leadership Challenge Ahead, you know the answer. The greatest challenge that we face today is not the economy, it’s not the environment or global warming; nor is it poverty, homelessness and world hunger, population growth, scarcity of resources, or world peace and stability – it is leadership.

Leadership Image

Quite frankly, the thing that is sorely lacking in our country and elsewhere is leadership. There is just not enough of it to go around today to solve all the problems we face as a global society. Continue reading…

Shut Up and Push

Shut up and push. Oddly enough, these four words hold a great deal of significance for me and I hope they will help you overcome obstacles to your success as well in the future. Let me explain.

My wife, Laura, and I will be celebrating our 35th wedding anniversary this next month. As our special date approaches each year, a lot of cherished memories always come rushing to the surface. A couple of my fondest memories are the births of our children.

Shut Up and Push Image

Laura was in labor for more than 33 hours with each of our children, Melanie and Daniel. You might say that she liked to “savor the labor”. However, I would never repeat that within earshot of my wife, for fear of being whacked upside the head. Melanie was the more difficult of the two deliveries. Continue reading…

Life is a Matter of Inches

Life is a matter of inches. Here in America, we saw this tragically displayed this past week in the streets of Boston, the small town of West, Texas, and remotely in the Sichuan province of China where a deadly earthquake claimed the lives of 180 people and injured more than 5,700 others.

Al Pacino’s famous line from his half-time speech in the movie Any Given Sunday repeated over and over in my head as I sat glued to the news reports as last week’s events unfolded in real-time. “The inches we need are everywhere around us” was being played out on every news channel around the globe and in the lives of those affected by these tragic events.

Boston Marathon Bombing

Each day we see examples of how the inches around us can impact lives. A 4.82 second time in the 40 yard dash versus a 4.71 time at the NFL Combine can mean the difference between being selected #32 or #17 in the upcoming NFL draft. A few inches (or seconds) in your finish time in the Boston Marathon or travel time around West, Texas could make the difference between being in the blast zone or not – between life or death. Just ask Joe Berti.

Continue reading…

No One Said It Would Be Easy

No one said it would be easy. Even in the best of times, starting a new business can be risky business. However, despite a volatile economy and job market, more and more people have ventured out into the entrepreneurial world.

We have all seen reports that suggest 50% – 75% of new businesses fail within the first three years. Why do so many fail?

  1. Limited resources – time, people, capital and expertise.
  2. Lack of focus and planning.
  3. No formal sales and marketing system.

These are a few of the primary reasons most new business starts fail to make it. So, what can you do differently to tilt the odds of success in your favor and build a profitable and sustainable new business?

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There are no absolutes, but there are some fundamental things you should do as a new business owner to make it easier to achieve your goals: Continue reading…

May Irish Eyes Smile Upon You

When Irish Eyes Are Smiling, sure ’tis like a morn in spring.  Shamrock Image

In the lilt of Irish laughter, you can hear the angels sing.

When Irish hearts are happy, all the world seems bright and gay,

And When Irish Eyes Are Smiling, sure, they steal your heart away.

Is the chorus to “When Irish Eyes Are Smiling”, a song first published in 1912 at a time when songs paying tribute to a romanticized Ireland were numerous and popular both in Great Britain and the United States.

“There are only two kinds of people in the world, The Irish and those who wish they were.” Continue reading…

If You Want to Be Heard, Be Real

Social networking platforms like Twitter, Facebook and LinkedIn have been a boon to both individuals and businesses that are seeking ways to strengthen their brand image and expand their market reach. However, the challenge for most is how to be heard above the noise.

When you consider that we’re bombarded by 3,500 to 4,000 messages per day from a variety of media sources, including social networking sites, how can we realistically hope to connect with the intended audience in meaningful ways so our message is heard?

In my opinion, there are three important ingredients to include if you want to develop a stronger online reputation and expand your target audience: Continue reading…

Who Dresses You For Success?

“If at first you do succeed … try to hide your astonishment.” – Author Unknown

A funny thing happened to me the other day on the way to the Post Office. I was walking across the parking lot when I made eye contact with a woman. She literally stopped dead in her tracks, looked me over, smiled and said, “You are looking rather dapper today, did you dress yourself or did your wife help you?”

Now I am one of the “older guys”, so I rarely receive comments about my appearance these days from members of the opposite sex, other than my wife, so I enjoyed my brief moment in the sun. Responding to her question I just smiled back and replied, “My wife always helps dress me.” Although this isn’t true in the clothing department, it does raise a more interesting topic for discussion.

Dress for Success Image

Who dresses you for success?

In this context, I am not talking about your wardrobe or John T. Malloy’s famous book titled Dress for Success. What I’m referring to is to whom do you contribute your success? Continue reading…

Want to Win a New Ferrari?

Want to win a new Ferrari? Guess what, me too, but this blog article has absolutely nothing to do with winning a new Ferrari. It does, however, have everything to do with driving more business to your front door!

This article is about the “power of the pen” or more to the point, the power of a well written headline and/or subject line to attract the reader’s attention and help improve your business results. In order to capture the reader’s attention the headline and related sub-text needs to draw them to the copy, so a connection is made that will motivate prospective buyers to purchase your product or service offer.

Ferrari Image

One of the most effective ways to do this is through the use of what I commonly refer to as “magic” or trigger words and phrases that grab the prospective buyer’s attention. Continue reading…

What Inspires You to Be the Best YOU?

What is inspiration and where does it come from? The dictionary holds several definitions for the word “inspiration” or “inspire” that transcend physiological, intellectual, emotional or spiritual boundaries.

When I think of inspiration, I immediately either correctly or incorrectly, associate it with things that motivate or move me to action. Images of great inspirational leaders like John F. Kennedy, Martin Luther King and Zig Ziglar, or scenes from classic movies such as Rocky that symbolize triumph over all odds, come to mind. How about you – where does your inspiration come from?

POI Book Cover

For the past six months, I have had the pleasure of working with Bryan Downer, the founder of Light Point Press http://www.lightpointpress.com/, our editor Corinne Shipman, and 14 amazing local authors on the Power of Inspiration Project. This project has culminated with the early release of our best-selling new book titled, POWER OF INSPIRATION: Dare to Be the Best YOU! Continue reading…