One of the toughest challenges sales people face is penetrating the C-Suite and successfully selling to C-level executives. Why? According to comments directly from C-level executives, “sales people focus the conversation on their product or service, and not what is important to them.”
So, what are the five “bees” of selling to executives or to business owners you need to know?
There are five critical areas that you must address in order to “bee” successful in selling your product or service to C-level executives or business owners: Continue reading…