Recently I had the opportunity to speak at a networking luncheon where the subject of charitable event participation came up. One of the attendees, the leader of a non-profit organization, asked the question “how can we obtain greater participation and support from large corporations for our charitable activities and events?” My initial response was, don’t start the conversation with “and it is fully tax-deductible”, it sends the wrong message.
Charity is about the giving of your time, talents and gifts to help others – it should not be about a tax write-off. Charitable contributions should be about active participation and involvement in doing the right things the right way to help others in need. Most of what we need to be charitable and care-givers we learned by the time we were four years old. The Golden Rule principles we were all taught early in life still apply today. The most fundamental of those things we learned – “treat people the way you want to be treated” should be at the center of it all. Continue reading…