Get Your Head Out of the Cloud

Get your head out of the Cloud! Yeah, I’m talking to you (and me) and everyone else out there. Whether your business is online, offline or both, we all need time away from the keyboard and out in the ‘real world’ in order to effectively grow our businesses.

Although it has been said many times over that advancements in technology have brought us closer together, I contend that it has done just the opposite. While technology has made it easier for us to engage machine-to-machine and automate various aspects of our daily work lives, it has also diminished the “human touch” in the process.

The Cloud2

At the end of the day, however, building a profitable, scalable and sustainable business still comes down to people and the human interaction that happens in the marketplace between consumers and suppliers. That personal connection is still a key differentiator. Continue reading…

Getting Your First Book Out the Door

Get Book PublishedWe all have a book(s) in us, but getting that first book out of your head and out the door is always the hardest. I know from my own personal experience.

As I tell people, my first book took 17.5 years to complete – 10 years thinking about it, 5 years talking about it, 2 years stressing about it, and 6 months writing, editing, formatting and self-publishing. Many of you may have had a similar experience. The creative process from start to finish can be challenging, time consuming and more than a little frustrating for first-time authors.

However, it doesn’t have to be such a mind numbing experience. Here are some critical things to consider to help you get started. Continue reading…

Yes, It’s Good to Be Irish

There are only two kinds of people in the world. The Irish and those who wish they were!“When Irish Eyes Are Smiling, sure ’tis like a morn in spring.

In the lilt of Irish laughter, you can hear the angels sing.

When Irish hearts are happy, all the world seems bright and gay,

And When Irish Eyes Are Smiling, sure, they steal your heart away.”

‘Tis the chorus to “When Irish Eyes Are Smiling”, a song first published in 1912 at a time when songs paying tribute to a romanticized Ireland were numerous and popular both in Great Britain and the United States.

Why are the Irish so special? Let me provide you with just a few of the many reasons: Continue reading…

Relaunch of the Business Leaders Forum℠

Are You Passionate About Spending More Time Working ON Your Business And Learning Strategies To Help You Achieve The Results To Move Beyond Your Vision?

Growing a business in today’s challenging economic climate can be a daunting task for any business leader. Are you struggling to find the right formula for success to take your business to the next level and beyond? Do you need expert advice to help you …

  1. Develop a “game plan” to improve your sales and profits outlook, launch new products or services, and/or marketing initiatives?
  2. Change your business direction, enter new geographic markets or develop new sales channels?
  3. Get a new business venture started and develop the blueprint that will lead to future prosperity and growth?
  4. Develop new leadership skills and competencies, and discover YOUR personal plan for success?

The Business Leaders Forum mastermind program can help you address these critical business challenges, and achieve the results to move beyond your vision in a balanced way!

I know what you’re thinking … here we go again with yet another hollow sales pitch that makes wild claims but delivers little to no value in return. Well, not this time! The Business Leaders Forum℠ is a proven strategic mastermind program first launched in September, 2009 that has helped numerous entrepreneurs, small business owners and business leaders over the past several years dramatically improve business performance, while helping them achieve their personal and professional goals.

NOW, we have incorporated the very best elements of this highly regarded mastermind program into a new, advanced business leaders’ series. Continue reading…

Building Your Sales Message

What would you say to a prospective buyer if you only had 30 seconds to make an interest creating remark to get that all important first meeting?

Well guess what … this is about all the time you have to make a positive first impression that will hopefully lead to future sales. In most networking and social interactions, 30 seconds or less is the standard to grab their attention. You see, we humans have rather short attention spans and are easily distracted.

Building Your Sales Message

So, what’s the secret to capturing a prospective buyer’s attention in a crowded room or a crowded marketplace bombarded by literally thousands of daily sales messages? Continue reading…

Customer Experience: It’s a Journey

The customer experience truly is a journey. If your goal is to build customer relationships for life, then there are some logical steps to take to move those relationships forward in a positive way.

In the previous two articles we addressed ways to dramatically improve financial performance without major investments, and the importance of retaining profitable customers for life. Now let’s discuss how to establish those lifetime customer relationships.

Customer Experience

The life-cycle of any great business relationship begins with the initial contact and progresses forward from that point. However, the experience doesn’t have to be overly complex. At the end of the day we all want the same thing when it comes to the customer experience. Each of us wants to feel important.

How do we enrich the customer experience, and begin to establish those lifetime business relationships?

Continue reading…

Competitive Advantage: A Fleeting Fancy

Competitive advantage is the favorable position an organization seeks in order to be more profitable than its competitors. It involves communicating a greater perceived value to a selected market(s) than the competition currently provides.

In effect, competitive advantage occurs when a company acquires or develops an attribute or attributes that allows it to outperform its competitors. Notice the words perceived value and currently have been underscored above to make a point. A competitive advantage can be short-lived because of three critical factors – market perception, innovation and time.

Competitive Advantage

Now, there are a plethora of ways to differentiate your product/service or company from competitors in order to gain a perceived competitive advantage. Some of the more common ways include: Continue reading…

Entrepreneurship: The Path to Prosperity

It is a path well-traveled, but not without peril. Being an entrepreneur is risky business and the odds are stacked against you. You’ve seen the statistics, 50% to 75% of all new business starts fail within the first 3-5 years.

So, why do so many people choose entrepreneurship as the path to prosperity?

The reasons ‘why’ are numerous and whether entrepreneurship was thrust upon you due to a job loss, or born out of a desire for change, we all share a common goal. All of us are seeking a better life and to build something special that we can take pride in.

Prosperity

Although the path to prosperity can’t be assured, here are some things to keep in front of you that will help you reach your destination. Continue reading…

How to Overcome an 8-8 Mindset

No, this is not another article rant about the Dallas Cowboys performance on the football field in recent years, although there are some similarities we’ll draw upon here. This article is about you – if you are one of those business leaders who seems to be stuck in neutral and unable to find the magic formula to move to the next level.

None of us grew up with the notion of being average, just being good enough. Whether in sports, music, grades, business, etc., we have all been in-grained with the idea of being the best in our chosen pursuits. Does this seem realistic? There is nothing wrong with the quest for excellence. However, not everyone can be a top performer. Real life just doesn’t work that way.

Are your expectations aligned with reality?

Let’s talk for a moment about the ‘BIG LIE’. The big lie is what we tell ourselves when we’ve a bad day or when things aren’t going the way we had hoped, “Things are going to get better”. Continue reading…

What Does a ‘No’ Response Really Mean?

What does a ‘no’ response really mean? The previous article addressed some of the common language, communication and media challenges we encounter when attempting to connect with the market. Now let’s shift gears and discuss what a no response really means and more importantly, what to do about it to improve response rates and sales results.

No Response

Regardless of the method of communication – i.e. direct mail, email, social media, text, etc. your goal should always be twofold. First, to grab the prospective buyer’s attention and second, to move them to an eventual sale.

In doing so, it helps to work the industry averages in your favor. For example, the typical open rates for email campaigns vary from 15% to 30%, and the response (click) rates from 2.5% to 3.5%, based on factors such as industry and company size. For direct mail, the response rates average between 1.5% and 4.5%. And improving on the industry averages should translate to better close rates, if you have a compelling value proposition and offer.

So, what are some of the steps you should take to improve response rates? Continue reading…