Sprechen sie (they speak) what? Do you find it more challenging these days to connect with people and engage in meaningful conversation? Or for that matter, to just get a response from the other party! It sometimes seems like we are speaking a foreign language, or that the communication link has been severed.
At no time in mankind’s history, since the Lord scattered the twelve tribes, has our language and basic communication been so complex and confusing. This can represent a big challenge for many businesses attempting to enter new markets either regionally or globally that are unfamiliar with the local customs, languages and preferences.
How can you communicate effectively and ensure your message is heard by the target audience when there are so many language and communication variables to consider? Continue reading…