Make Time for Conversations

Can we talk?

A few short years ago this would have been a ridiculous question. But today in a world that is dominated by “drive by” communications, it has become much more challenging to have a simple conversation.

When was the last time you sat around the dinner table as a family or with friends and just talked? Talked about nothing in particular, just had a conversation? Are you finding it more difficult to get your telephone calls returned, or to get responses to your emails these days? Or, to get someone to take 5 minutes out of their busy day to speak with you?

In this modern era of voice mail, email, text, chat, IM, tweets, etc. we have relegated conversations to sound bytes, 140 characters, or the 30-second elevator pitch. Continue reading…

The 4C’s of Social Media Marketing

For serious entrepreneurs and business owners alike, social media marketing should be all about the 4C’s …

  1. Content
  2. Connections
  3. Conversions
  4. Cash

It starts with knowing your targeted customer profile and how to reach prospective buyers through your social media marketing activities. Rich content will help you get the word out and draw the intended audience to your social media sites, drive additional traffic to your web site, and help you establish key connections that can be converted into cash. Continue reading…

Keys to Building High-Performing Sales Teams

Globalization, mergers, acquisitions, downsizing, bankruptcies, and the pandemic have collectively turned our economy and traditional business models upside down. However, despite the churn, despite all of the complexities and changes that we have seen to our business ecosystem, there still exists one simple, basic business truth.

“Nothing happens until somebody sells something”.

The sales organization is the most important resource for any business, and your sales people are the life-line to the customer. Building a high-performing sales organization is absolutely crucial for any company that wants to achieve sustainable business growth and profits. Continue reading…