Unlike the early days of the industrial revolution, competition is not a bloodsport in the rapidly evolving, global marketplace of today. Instead, coopetition and collaboration have become the watchwords for this new era of global expansion and commerce.
When AT&T first entered the computer industry in the mid-1980s, it was their clear intent to dominate an industry controlled by IBM, Digital Equipment Corporation (DEC), Unisys, Wang, Data General and others. Although AT&T had been the defacto market leader in telecommunications since its inception, they soon learned that different rules of engagement applied in the computer business.
In order to survive and thrive as a new entry into the computer industry, AT&T had to learn to “plug and play” with everyone, including its direct competitors. To meet their over-arching business goals it was no longer about crushing the competition, but more about developing collaborative solutions that addressed the needs of the marketplace, by working together.
You don’t become a market leader in today’s fast-paced global economy by attempting to lord over the competition or your customers. Continue reading…