If you are a solo entrepreneur the answer to this question is obvious – you are. However, if you’re a business owner or business leader with numerous employees and/or direct reports the answer may not be so straightforward. But it should be.
The short answer is EVERYBODY!!!
Whether you are a small business of one or a large corporation with 100,000+ employees, everybody is directly or indirectly responsible for either driving or supporting sales, regardless of their job title. Unfortunately, far too often this fact gets lost on many companies and employees alike. Continue reading…