For serious entrepreneurs and business owners alike, social media marketing should be all about the 4C’s …
Content
Connections
Conversions
Cash
It starts with knowing your targeted customer profile and how to reach prospective buyers through your social media marketing activities. Rich content will help you get the word out and draw the intended audience to your social media sites, drive additional traffic to your web site, and help you establish key connections that can be converted into cash. Continue reading…
“If you’re not the lead dog on the sled, the scenery never changes.”
The same thing is true in business, isn’t it? Unfortunately, there can only be one market share leader in any given business segment, but there are other ways to become a leader in your market niche. So, where do you start if you’re not a leader today?
Know the competition. Learn all you can about their products and services, who they are selling to, and how they price, advertise, promote and market their offers. Michael Porter, a Harvard Business School professor and the author of Competitive Advantage, stated that “A firm differentiates itself from its competitors if it can be unique at something that is valuable to buyers.”
Once you have completed a thorough competitive analysis you can then identify the key areas of differentiation, and begin to communicate your competitive advantages to the outside world in a way that is compelling and entices prospects to buy from you.
Know your customers. Why are your customers buying from you, and what do they like and dislike about your business? Continue reading…
