Are my lips moving and no sounds coming out? That’s a question I am sure most of us have asked ourselves from time to time in attempting to communicate both verbally and in written form with our intended audience.
At times it can be hard to determine if your message is getting through all the noise, particularly when you consider that your prospects are flooded with more than 4,000 messages a day from various media sources.
So, how do you get your voice heard above the noise of the crowd?
Well here are some thoughts to consider to help you be heard …
1. Beat the drum slowly. Warm up the audience before you deliver the punch line.
2. Silence can be golden. Particularly in a networking setting to draw people to you.
3. Believe in yourself and your message. If you don’t, nobody else will.
4. Use “trigger” words (i.e. Because, You, Imagine) to emphasize key points.
5. Be engaging, conversational, but brief and on topic.
The whole idea is to make your audience ask for more, before you give it to them!
Whether it’s a blog article, sales letter, headline or your 30-Second Elevator Pitch, you have something of value to say to your audience – so say it well and deliver your message with conviction.
If you’re still not sure your message is getting through, then change up the media, content and/or the headline, so you can be heard loud and clear.
COPYRIGHT © 2010-11 John Carroll