If your overarching goal is to build a successful legacy business that will be around long after you are gone. And your horizon plans extend beyond the next 90 days. Then please read on …
In this article I want to share some thoughts on why you should consider globalizing your business, if you are in it for the long haul. So stay with me.
“Globalization is becoming a strategic imperative for survival and growth.”
Whether we choose to acknowledge this fact, or not, it is true for small businesses as well as large, multi-national corporations. I have been writing and speaking off and on about this topic for the past 10+ years. My first book, GLOBALIZATION: America’s Leadership Challenge Ahead, provides an in-depth look at the major challenges we must overcome in the complex, rapidly evolving global society we are all members of.
But I’m getting ahead of myself. Many of you reading this introduction are thinking this does not apply to me. “I’m just a local small business owner and have no current plans to expand globally.” I have spoken to numerous business groups, and heard this comment more times than I can count.
What I’m here to tell you is “there is no such thing as a local small business in today’s global economy”. You’ll understand why I say this as you read further.
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