“Take your business to the next level.”
How many times have you read, heard or said this phase, or a derivation of it? Probably so often that it barely registers at this point. Yet we continue to overuse it in describing our goals, or what we want to accomplish for clients. However, have you ever stopped to ask yourself, “The next level of what?”
What exactly does this mystical “next level” look like? Is it fame, fortune, retirement, financial independence, peace of mind? Do you have a clear vision of what the next level means for you or for your business? And what is required to get there?
If you don’t have a clear vision of what the next level looks like, then how do you expect it to become a reality?
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