Developing a bid response to a Request for Proposal (RFP) in the private or public sectors is time consuming, resource intensive and in most cases the end result will be a “no sale” unless you are the incumbent, or have established a strong business relationship with the decision-makers in advance.
If you did not write or help the client develop the bid requirements, your chances of winning are less than 20%. Why? Most bids, either directly or indirectly are biased toward another vendor’s products or services. Oftentimes, the incumbent plays a significant role in developing the bid specifications, or it is a bias on the part of the client’s internal team toward a particular solution that influences the bid specifications and the final outcome.
So, how do you increase your odds of winning when you are in a loss position before you even start to formulate a proposal response? The most effective way to improve your win rates in bid situations is to change the ground rules and sell beyond the bid process. Continue reading…